Burnley Football Club announce Barnfield Construction as new sponsors of Turf Moor’s Cricket Field Stand
Five-year naming rights deal will replace previous sponsorship of club’s training ground titled Barnfield Training Centre since 2017 opening
News comes as part of a host of commercial deals struck by the club ahead of the 2021/22 Premier League season
The historic stand – the oldest part of the ground built in 1969 as one of the first stands in English football to include changing rooms – will be re-named the Barnfield Construction Stand in a five-year deal.
Barnfield will have its group branding, including Barnfield Developments & Barnfield Homes, incorporated within the stand and will also own one of the new super boxes in the revamped North Stand hospitality area.
The deal will supersede the company’s sponsorship of the club’s training ground at Gawthorpe Hall, which has been named the Barnfield Training Centre since its opening in 2017.
The club has worked with the North West-based firm on significant projects and has a longstanding relationship.
Barnfield Construction has been the main contractor behind the multi-million-pound development, which brought the Clarets’ training facilities up to Premier League class. Other development for the club also includes The Arthur Bellamy media centre, a new club shop, office extension to the Bob Lord stand, control room and a new accessibility stand named The Longside.
Burnley FC Head of Business Partnerships, Carl Sanderson, said the club was delighted to be extending its partnership with one of the leading developers of industrial, commercial, retail, leisure, hospitality and residential schemes since its formation in 1976.
He said: “Barnfield Construction has been part of the Clarets family for a while now and have contributed to the world-class improvements at the training ground and Turf Moor, so we’re delighted to be welcoming them as the new title-partner for our historic stand.
“The stand is part of Turf Moor’s history and we have had some brilliant naming partners of it in the past.
“We’re delighted to be adding another local, community brand we have a great relationship with to the stand’s long and proud history.”
Charlotte Pickup, Marketing Manager for the Barnfield Group, commented, “We are delighted to continue our partnership with the club over at least the next five years.
“We are passionately committed to investing & supporting Burnley as a town, so the new sponsorship deal aligns directly with our companies ethos.”